Guide to Designing a Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. People right away know that you have a law firm with these symbols. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
A single thing can be used to make a great logo. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. Divorce lawyers can use a man and a woman to be a part of their logo. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. You can use marijuana leaves to portray the scales of justice. If you have a niche market, then you should consider these tips. There can be a connection made with your customers if you use these types of logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. Using your name is a great way to build your brand or reputation. If the logo design is not well executed then it will not achieve its purpose. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.